Many believe sports authority cannot be challenged. So nobody thought to look outside of sports for the answer to how you teach toddlers and preschoolers sports.
It was 2008. Jelly Bean Sports Founder Dr. Brad Kayden was unmarried and had no children. Regardless, he bought his ticket anyway to see the children’s entertainment group The Wiggles perform in Chicago.
As it turns out, the Wiggles, along with Sesame Street and many others in children’s edutainment, knew what sports didn’t: how to teach children in the ways they learn best. Dr. Kayden successfully created the first edutainment model for sports development, integrating it into the Jelly Bean Way.